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The report assesses black market activity across 28 European jurisdictions, including the UK, Netherlands and Germany. According to estimates across a mature black market ecosystem, 25 operators account for approximately 64% of relevant black market traffic.
Thanks to the “rapid growth of crypto currencies” and globally recognisable branding through marketing and sponsorships, this handful of operators are generating the majority of illegal gambling traffic across Europe.
The report also cites brands targeting a specifically banned vertical or product within a jurisdiction as driving black market activity. While markets across Europe have many examples, one such flagged in the report is that iGaming remains illegal for licensed operators in France.
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Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.
“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said.
“This is unacceptable. It is encouraging to see Skyhills go offline immediately after our initial action.”
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Relax Gaming has expanded its reach in the regulated gambling market in Denmark with the introduction of the Dream Drop product locally. The popular supplier and aggregator of award-winning content has signed a new partnership with FDJ UNITED.
The partnership extends the feature to Unibet and Maria Casino, which are part of the FDJ UNITED group. Relax Gaming Jackpot Business Owner Alastair Smith has welcomed the opportunity to collaborate with the group on this launch, adding:
“We’re delighted to announce the launch of Dream Drop in another regulated market. The Danish player profile is an excellent fit for the unique jackpot experience that Dream Drop offers, and early results have exceeded expectations.”