Hooked

About Hooked

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

Play the video above to watch the full video interview and hear more insights from Harrison Barrett.

How to play Hooked

A great betting app should feel fast and stable, even on modest phones and slow networks. Nobody wants a crash or a lag right when a match is about to start.

Look for an app that offers live or in-play betting if you enjoy reacting to the game as it unfolds. Live odds update constantly and give you a completely different betting experience.

A clean, simple layout matters more than flashy design. Menus should be easy to navigate, and placing a bet should take only a few taps from the home screen.

About Hooked

Other studies have made similar estimations. In June last year two thirds of bettors surveyed by YouGov said the tax increase, which will also hit online sports betting from next year, would drive them to play with unlicensed operators.

The UK has historically maintained a high channelisation rate due to it being particuarly mature with a huge competitive offering. According to the report, up to 1,491 licensed sites provides sufficient choice for engaged players.

The report utilised various methods to estimate the size and scale of Europe’s black market, including web traffic, digital marketing, macros data and regulations in place across the 28 markets surveyed.