40 King

How to play 40 King

Each feature in Triple Beasts of Fortune has a clear identity

Play’n GO frames each feature as having a defined role within that system. “Each feature in Triple Beasts of Fortune has a clear identity,” said Magnus Wallentin, Games Ambassador at Play’n GO. “Upgrade changes the Bison, Expand opens the grid and Multiplier brings x2 and x3 Multiplier Wilds into play. Super Charged pairs them; Mega Stampede lets all three strike together.”

That comment underlines the studio’s intent. Distinct, legible mechanics that combine into escalating outcomes, a design philosophy Play’n GO has increasingly leaned on to differentiate titles within saturated themes.

What is 40 King?

The next development is increasingly being driven by Cubeia’s customers. Now the company is asking what customers will want to do with AI, Grenstad explains.

“We [recently] started asking, ‘What does this mean for the customer? What can the customer actually do with this?’ And I think we would have continued looking for that answer if the customer hadn’t come to us and said: ‘Can we let our AI agent deal with your data streams and use your platform?'”

One customer built its own casino landing page and wanted to use Cubeia’s APIs to make it work with the platform. “Another wanted to use Cubeia’s player account management system to build its own functionality, including personalised bonuses,” Grenstad recalls.

What is 40 King?

Japan’s attempt to reap the economic benefits of casino gaming while keeping gambling socially contained is comparable to Asia’s dominant casino hubs Singapore and Macau.

Singapore has also imposed a highly controlled casino model, with casinos embedded within enormous integrated resorts and accompanied by entry controls and social safeguards. But by incorporating other forms of entertainment into their resorts, Marina Bay Sands and Resorts World Sentosa have proved hugely successful businesses that blend casino gaming with complementing luxury retail, hotels and entertainment.

Genting Singapore’s flagship Resorts World Sentosa (RWS) offers a smorgasbord of non-gaming entertainments, including Universal Studios Singapore. “These different businesses are planned and operated as one connected destination for leisure visitors, families, business travellers and event delegates, with the aim to widen the destination’s appeal, encourage longer stays and support spending across a broader tourism ecosystem,” a Genting Singapore spokesperson tells iGB.