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Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.

Revenue from land-based casinos increased 1.5% to R3.42 billion, while Sun International’s market share in South Africa grew 2.3% to 49%.

Land-based gross profit dipped 0.7% to R2 billion, however, with the company’s investment in the segment increasing over the period.

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“We have maybe seven people in the tech team, but it feels like we have 30 or 40 people in the team,” Yashin says.

The company also uses AI to accelerate operator integrations.

“With a direct integration, we have examples of partners integrating us in 24 hours,” he says. “Reverse integration is really hard for everybody, but in our case we can complete a reverse integration in a maximum of three weeks, including all the tests and going live.”

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Lottomatica will absorb Cirsa through an EU cross-border merger, with Lottomatica as the surviving entity.

Angelozzi was asked about previous cross-border M&A that had failed to deliver on initial expectations and why he felt this time was different.

He said Cirsa wass already a well-managed company and in previous deals, it had tried to make too many changes to an asset. “First of all, in many cases you had M&A which was of assets that were second tier. The promise was to completely change the nature and the competitive position of the asset, in many cases, a turnaround.